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Unlock the Social Media Tactics That Work Right Now

Is your social strategy ready for what's next in 2025?

HubSpot Media's latest Social Playbook reveals what's actually working for over 1,000 global marketing leaders across TikTok, Instagram, LinkedIn, Pinterest, Facebook, and YouTube.

Inside this comprehensive report, you’ll discover:

• Which platforms are delivering the highest ROI in 2025

• Content formats driving the most engagement across industries

• How AI is transforming social content creation and analytics

• Tactical recommendations you can implement immediately

Unlock the playbook—free when you subscribe to the Masters in Marketing newsletter.

Get cutting-edge insights, twice a week, from the marketing leaders shaping the future.

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How SaaS is Supercharging Businesses in 2025

In today’s fast-paced digital world, Software-as-a-Service (SaaS) has become the secret weapon for entrepreneurs and teams aiming to scale without the overhead.

Whether you're a solo founder, a scrappy startup, or a growing enterprise, SaaS tools are helping businesses move faster, cut costs, and deliver better experiences. Here's how:

1. Efficiency at Scale

SaaS apps are like plug-and-play business engines. From automating repetitive tasks with tools like Zapier to streamlining customer service with AI-powered chatbots, teams are saving hours each week without needing to hire.

2. Low Upfront Costs, Big Impact

Gone are the days of expensive software licenses. With monthly subscriptions and flexible plans, SaaS makes enterprise-grade tools accessible to everyone, whether you’ve got 5 employees or 500.

3. Remote-Ready and Global-Friendly

With cloud-based access, SaaS tools let you work from anywhere. Teams are managing projects on Notion, closing deals in HubSpot, and running payroll in Gusto—all without ever setting foot in an office.

4. Data-Driven Decision Making

SaaS dashboards put your KPIs front and center. Whether it's email performance in Mailchimp or revenue analytics in Stripe, you're making smarter, faster decisions—backed by real-time data.

5. Built to Integrate

SaaS thrives in ecosystems. Tools now connect effortlessly, creating tech stacks that work in harmony—not in silos.

Bottom line? SaaS is no longer a luxury—it’s a necessity for modern businesses that want to stay lean, agile, and competitive.

Pro tip: Start by identifying one friction point in your workflow, then search for a SaaS tool built to solve it. The odds are that there's an app for that. 😉

Why Beehiiv Is So Popular (and Cool) Right Now

If you’ve been anywhere near the newsletter or creator space lately, you’ve probably heard the buzz: Beehiiv is quickly becoming the go-to platform for newsletter creators who want more than just a place to hit "Send."

But what exactly makes Beehiiv different? Why are creators switching in droves? And what’s fueling all the hype?

Let’s break it down 👇

🛠️ 1. Built By Creators, For Creators

Beehiiv wasn’t just built in a boardroom — it was created by early team members at Morning Brew, one of the most successful business newsletters in the world. So they get it.

Every feature feels like it was designed by someone who’s written thousands of emails, dealt with deliverability headaches, and obsessed over open rates.

From built-in analytics to native growth tools, Beehiiv is made for people who live and breathe content, not just email marketers.

💡 2. It's More Than a Newsletter Tool — It’s a Full Publishing Platform

Most email platforms treat your newsletter like it’s a silo.

Beehiiv? It treats your newsletter like the hub of your media brand.

• You get a customizable website with clean landing pages

• SEO-friendly blog-style archives (so your issues live forever)

• A native recommendation engine to help you grow

• And an elegant CMS that makes publishing feel smooth and professional

It’s a one-stop shop to build an actual audience-driven business, not just “send emails.”

📈 3. Built-In Growth Tools That Actually Work

Beehiiv makes it almost unfair to grow your list compared to traditional ESPs.

You get:

• Referral programs (turn readers into ambassadors)

• Magic links to reward sharing

• One-click subscriber boosts from cross-promotion networks

• And the powerful Beehiiv Ad Network, so you can get paid or find high-quality sponsors without cold outreach

Most platforms stop at delivery. Beehiiv helps you scale.

🎯 4. Killer Analytics and Segmentation

Want to know what content your audience is actually loving?
Beehiiv gives you a dashboard you’ll actually want to look at:

• Open and click rates by issue

• Subscriber growth over time

• Embedded polls for real-time feedback

• Tagging + segmentation for laser-targeted content

It’s like having your in-house data scientist… minus the $100K salary.

🧱 5. It’s Made for Monetization

If you're building a newsletter to make money, Beehiiv is on your side.

• Add paywalls to premium content with just a few clicks

• Run sponsor ads natively with real-time impressions tracking

• Use tiers to offer free, paid, and exclusive versions of your content

No plugins, no Frankenstein setups. Monetization is part of the DNA.

🌐 6. It’s Catching Fire in the Creator World

Just look around: big-name creators and up-and-comers alike are flocking to Beehiiv. Why?

Because it’s one of the few platforms that gives them the tools to grow and own their audience.

Whether you’ve got 500 subscribers or 500,000, Beehiiv makes you feel like you’re in control of your growth, data, design, and destiny.

✅ Final Take: Beehiiv Is What Email Should Have Been All Along

Beehiiv combines the simplicity of Substack, the power of ConvertKit, and the brand feel of Webflow — all wrapped in a creator-first mindset.

It’s not just cool because it’s new.
It’s cool because it’s solving real problems, giving creators leverage, and building tools that actually help you grow.

So yeah… the hype? It’s real.
And if you’re serious about newsletters, Beehiiv might just be your next home.

👋 Hey there,

Influencer marketing isn’t just for fashion brands and TikTok dance videos anymore.
From B2B SaaS to solopreneurs, influencer strategy is evolving fast, and it’s more relevant than ever.

But not all influencers are created equal.

This week, we're breaking down the 5 types of influencers you need to know, how they differ, and when to work with them.

Let’s dive in 👇

🎯 The 5 Types of Influencers (And When to Use Them)

In the age of creator-driven everything, understanding the types of influencers is key to choosing the right voice for your brand or campaign.

Here’s a breakdown of the most common categories:

1. Nano Influencers (1K–10K followers)

Why they matter: Highest engagement rates of any influencer tier.
Best for: Local businesses, niche brands, and grassroots awareness.

Nano influencers feel like a friend sharing a tip, which means their audience actually listens. Bonus: they’re often affordable and open to creative partnerships.

2. Micro Influencers (10K–100K followers)

Why they matter: Targeted niche audiences with strong trust.
Best for: Startups, DTC brands, and B2B creators looking to drive conversions.

They have influence, not just reach. Think of them as community leaders with more clout than celebrity appeal.

3. Mid-Tier Influencers (100K–500K followers)

Why they matter: A sweet spot between scale and relatability.
Best for: Brands looking for measurable reach without Kardashian-level pricing.

They’re often niche-famous and trusted within specific industries — from fitness to finance.

4. Macro Influencers (500K–1M followers)

Why they matter: High visibility, broad appeal.
Best for: Campaigns with wider demographic targets or product launches.

They bring the numbers, but usually at a higher price tag. Great for brand awareness, less for personal connection.

5. Mega/Celebrity Influencers (1M+ followers)

Why they matter: Mass exposure. Period.
Best for: Big-budget campaigns, global brands, or “halo effect” positioning.

Use with caution: while the reach is massive, engagement can drop off. These are best for brand impressions, not deep influence.

🧠 Quick Tip: Think Influence, Not Audience Size

More followers, ≠ more results.

The most effective influencer campaigns focus on:

• Relevance to your audience

• Authenticity of voice

• And alignment with your brand values

Sometimes, 3K followers from the right person will outperform 3 million from the wrong one.

🔍 Bonus Tool: Modash

Use Modash to find influencers by niche, audience demographics, and engagement rate across Instagram, YouTube, and TikTok.

🧠 The Rise of AI-Powered Personal Branding — and How to Use It

Why this works:

There’s a massive shift happening right now — creators, founders, consultants, and marketers are using AI as a co-pilot to build their personal brand faster, smarter, and more consistently. This topic positions your newsletter as a smart guide to showing up online with impact without burning out.

What to include:

1. The Big Picture:

Explain how the game has changed — we’re now in a world where people build trust with faces, not just logos. But showing up consistently across platforms is hard... unless you let AI help.

2. What AI Can (and Can’t) Do for You:

Break down how AI can support:

• Content ideation: Tools like ChatGPT, Perplexity, and Lex.page can brainstorm hooks, outlines, or angles.

• Writing + repurposing: Use tools like Taplio or Typefully to write, schedule, and repurpose long-form content into threads or LinkedIn posts.

• Brand design: Platforms like Brandmark, Looka, or Durable help with logos, color palettes, and even full sites.

• Voice consistency: Tools like HeyGen and ElevenLabs let creators scale their video or podcast presence.

Make sure to include a few quick "do this, not that" examples.

3. Examples in the Wild:

Show how 2–3 entrepreneurs or creators are doing this well. For example:

• Someone who uses AI to script, record, and post 5 videos a week.

• A solo founder who automated their weekly email and Twitter strategy with ChatGPT + Notion.

4. Mini Framework:

Give a quick-start system:

1. Define your topics and tone

2. Use ChatGPT to draft your content calendar

3. Schedule and repurpose with automation tools

📈 What’s Working Right Now in Paid Ads (According to Smart Marketers)

Why this works:

Paid ads are no longer a "set it and forget it" game. Algorithms, creative fatigue, and platform shifts mean what worked last quarter might flop today. Readers love current, tactical, and field-tested insights. This positions your newsletter as their shortcut to smarter ad strategy.

What to include:

1. The Trend Rundown:

Summarize what top ad strategists are seeing right now across platforms like Meta, Google, TikTok, and YouTube.

You could include:

• Rise of UGC-style video ads and "native-looking" creative

• Shorter ad copy and more “chat-style” headlines

• Simpler landing pages that mimic the social feed aesthetic

• Shift from selling features to micro-stories in the creative

2. Insights From Experts:

Embed 2–3 tweets, LinkedIn posts, or quotes from trusted ad buyers (e.g., Nick Shackelford, Savannah Sanchez, the Triple Whale team, etc.).

Example:

3. Tool Spotlight:

Pick 1–2 tools that help marketers test and iterate faster:

• AdCreative.ai – Auto-generates conversion-focused ad creatives

• Pencil – Predictive AI for ad creative performance

• Motion – Breaks down top-performing ad formats

4. Tactical Tip Section:

Quick wins your readers can test this week:

• A/B test hook-focused UGC vs. polished branded creative

• Try 6-second video ads with only text and music

• Rotate creatives weekly instead of monthly

5. Optional Bonus:

Include a “Swipe File of the Week” — a link to a killer ad or creative campaign worth studying.