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Today’s Topics

How to Stop Being Your Own Worst Enemy When Starting Your Online Business

Ever feel like you're your biggest obstacle when it comes to your online business? You’re not alone. One of the toughest battles any entrepreneur faces isn’t with competition or the market—it’s with themselves.

The Saboteur Within

When you’re starting something new, like an online business, self-doubt, fear, and overthinking can creep in. It’s easy to start questioning your decisions, procrastinate on key tasks, or feel like you’re not cut out for success. If any of this sounds familiar, welcome to the human condition. But here's the thing—this mindset will hold you back.

You can either build yourself up or tear yourself down. The choice is yours. Here are a few ways we unintentionally sabotage ourselves:

• Perfectionism – Waiting until everything is "perfect" before launching is a trap. You end up stuck in analysis paralysis, never actually hitting the go button.

• Negative Self-talk – If you constantly tell yourself you're not good enough or that others are more talented, you're programming your brain to believe that.

• Fear of Failure – This often stops us before we even start. But every failure is an opportunity to learn and refine your approach.

• Comparing Yourself to Others – Looking at others’ success can sometimes make you feel behind, but remember—they started somewhere too.

Build Yourself Up Instead of Breaking Down

The key to overcoming these internal hurdles is being aware of them and actively working to reverse the narrative. Here’s how you can start building yourself up:

1. Take Imperfect Action
   Instead of waiting for everything to be flawless, start with what you have. Progress beats perfection every time. Your first product, website, or post won’t be perfect, and that’s okay—it’s a stepping stone.

2. Celebrate Small Wins
   Running a business is a marathon, not a sprint. Acknowledge every step forward, no matter how small. Did you get your first email subscriber? Awesome! Launched your website? Celebrate it! Momentum builds confidence.

3. Practice Self-Compassion
   Treat yourself the way you would treat a friend. If they were struggling, would you criticize them or encourage them? Be your own biggest supporter. Remember, even the most successful people have off days, self-doubt, and failures.

4. Keep Your Eyes on Your Journey
   While it’s natural to look at others for inspiration, don’t let comparison steal your joy. Your business is unique, and your path is different from anyone else's. Focus on your progress, not theirs.

5. Surround Yourself with Positivity
   The people you surround yourself with play a huge role in how you feel. Engage with a community of supportive, like-minded entrepreneurs who can uplift and inspire you, especially when the road gets tough.

Final Thoughts

Starting an online business is no small feat. But remember this: the only thing truly standing between you and your success is often you. Overcome that, and you’ll find that you’re capable of more than you ever imagined.

Let’s make a pact right now—let’s build ourselves up instead of tearing ourselves down.

For your growth and success, what’s the one way you’re going to build yourself up this week?

How to Build an Engaged Following – The Fun Way! 🚀

Let’s talk about one of the most exciting parts of growing your online business: building your tribe! 🎉 Whether you’re just starting or looking to expand your reach, growing your following can feel like a challenge—but with the right mix of organic strategies and paid advertising, it’s totally doable and even fun!

I’ve got some enthusiastic tips coming your way to help you build an engaged, loyal following. Let’s dive in!

Organic Traffic: Let Your Passion Attract People Naturally 🌱

Growing your following organically is the best way to cultivate a real connection with your audience. It may take a bit more time, but the relationship you build with your followers will be strong, authentic, and super rewarding. Here’s how you can do it:

1. Content is King! 👑
   Consistently create high-quality content that solves problems, educates, or entertains. Whether it’s blog posts, YouTube videos, or social media posts, content that delivers value will naturally draw people to you. The more valuable your content, the more people will want to stick around.

2. Be Social on Social Media 📱
   Engage, engage, engage! Respond to comments, join conversations, and interact with other people’s posts. Show your personality, and don’t be afraid to be your authentic self! Platforms like Instagram, TikTok, and LinkedIn are great for showcasing your expertise and building relationships with potential followers.

3. Leverage SEO (Search Engine Optimization) 🔍
   Imagine people finding your business when they’re searching for exactly what you offer! Optimize your website and content with the right keywords, and you’ll start showing up in search engine results. Tools like Google Keyword Planner and Ubersuggest are great for finding keywords your audience is already looking for.

4. Collaborate and Network 🤝
   Partner up with other creators, influencers, or businesses in your niche. Guest posting on other blogs, co-hosting webinars, or doing social media takeovers can expose you to a whole new audience. It’s like borrowing someone else’s crowd, and it’s a win-win for everyone involved!

5. Start a Podcast or YouTube Channel 🎙️📹
   Share your knowledge or passions in a podcast or YouTube series. These platforms are incredible for connecting with people and building a loyal audience over time. Plus, they give you space to let your voice and personality shine through!

6. Email Newsletter (Just Like This One!) 💌
   Your email list is gold! Encourage visitors to subscribe to your newsletter by offering a valuable freebie—like an ebook, checklist, or course—and build that relationship through regular, friendly emails. Don’t just promote—give your readers something helpful every time!

Paid Advertising: Turbocharge Your Growth ⚡

If you want to accelerate the process of building your following, paid advertising can give you that boost. It doesn’t have to break the bank, and the results can be pretty amazing! Here are some great platforms and strategies to get you started:

1. Facebook and Instagram Ads 📈
   Both platforms allow you to run highly targeted ads to specific audiences based on their interests, behaviors, and demographics. Start small with your budget and test different types of ads (videos, carousels, etc.) to see what resonates best with your audience. Pro tip: Run ads to your free content or lead magnets (like that valuable ebook or course) to bring people into your ecosystem.

2. Google Ads (Search and Display) 🔍
   Google Ads can put your business right in front of people who are actively searching for solutions. You can run ads for search queries (keywords) or create visual display ads that appear on websites and apps. The beauty of Google Ads is that you're reaching people at the moment they’re looking for what you offer.

3. YouTube Ads 📺
   With the rise of video content, YouTube ads are a great way to connect with potential followers. Pre-roll ads (the ones that play before a video) can capture attention quickly, especially if you have a clear, compelling message. Bonus: You can target ads based on the type of content people are watching!

4. Pinterest Ads 📌
   Pinterest is an underutilized goldmine for entrepreneurs, especially if you’re in a niche that thrives on visuals—like fashion, design, fitness, or food. Promoted pins can drive traffic to your website or blog, and the good news is Pinterest users are often in a buying mindset.

5. LinkedIn Ads 💼
   If your audience is more B2B or professional, LinkedIn ads can be a game-changer. You can promote your services, a webinar, or even your blog posts to decision-makers and other professionals. LinkedIn ads can be a bit pricier, but the potential return on investment is strong for the right audience.

Mix it Up for Maximum Growth! 🌀

The best strategy combines both organic and paid efforts. By focusing on valuable content and organic engagement, you’re building trust with your audience. Then, you can use paid advertising to give those efforts an extra push and reach even more people!

Remember, building a following doesn’t happen overnight, but it is one of the most rewarding aspects of growing your business. Every new follower is a potential connection, a fan of your work, or even your next customer. 🎯

Ready to Grow? 🚀

Start experimenting with these organic and paid strategies, and watch your community flourish. I’m cheering for you!

Call to Action

For your success and growth:

What’s the first strategy you’re going to try this week? Hit reply and let me know—I’d love to hear what’s working for you!

YouTube, TikTok, Instagram: Which Platform Is Best for Your Business? 🎥📱

Choosing the right platform for your business can be overwhelming. You know you need to be where your audience is, but with so many options—YouTube, TikTok, Instagram—it’s hard to know which one is best for you.

Here’s the good news: you don’t have to be everywhere at once. Instead, focus on the platform that suits your niche and goals. I’m here to break it down and show you how to choose the right one for your business!

YouTube: The Home for Long-Form Content & In-Depth Learning 🎥

If you’re in a niche where educating, demonstrating, or diving deep into topics is important, YouTube is your best friend. With over 2 billion active users, YouTube’s search-driven platform allows users to find content that solves their problems and answers their questions. It’s perfect for:

• Education, Tutorials, and How-To’s
  If you’re teaching a skill or breaking down complex topics, YouTube is ideal. Whether it's coding, fitness routines, DIY projects, or beauty tutorials, users come to YouTube to learn. This means longer, in-depth videos that showcase your expertise can perform well here.

• Product Reviews and Unboxings
  If your business involves product reviews, unboxings, or anything in the e-commerce space, YouTube’s visual format gives you a chance to show off products and build trust with your audience. It’s perfect for niches like tech, gadgets, beauty products, and more.

• Storytelling and Vlogging
  If storytelling is central to your brand, YouTube gives you space to develop narratives, share your experiences, and build an emotional connection with your audience. Think travel vloggers, lifestyle influencers, or even day-in-the-life business owners.

Bonus Tip: YouTube is fantastic for SEO. Because Google owns YouTube, your videos can rank in both YouTube and Google search results, making it easier for people to find your content.

TikTok: The Viral Playground for Short-Form Creativity 🎵

TikTok has exploded in popularity for its short, snappy, and often viral videos. If you’re in a niche that thrives on creativity, entertainment, or quick value, TikTok is where you’ll find your tribe. Here’s where TikTok shines:

• Trends and Entertainment
  If your business taps into pop culture, entertainment, or trends (think fashion, music, or humor), TikTok’s fast-paced environment is perfect. Users love bite-sized content that entertains in under 60 seconds, so if you can jump on trends or create your own, this platform can rapidly grow your following.

• Creative Showcases
  For niches like dance, art, fashion, and food, TikTok’s format is ideal for showing off your creative talents. Whether it’s a 15-second recipe, a timelapse of a painting, or a dance challenge, TikTok’s visual and audio features make it easy to capture attention quickly.

• Behind-the-Scenes and Challenges
  People love getting a behind-the-scenes peek into businesses, especially when it's fast and fun. If you’re in retail, food, fitness, or entertainment, you can show behind-the-scenes moments or create interactive challenges to engage your audience in a fun way.

Bonus Tip: TikTok’s algorithm is all about discovery, meaning you don’t need a huge following to go viral. A single video can reach millions of people if it resonates with the audience.

Instagram: The Hub for Visual Storytelling and Aesthetic Brands 📸

Instagram has long been the go-to for visually-driven brands and influencers. It’s perfect for businesses that thrive on aesthetics and lifestyle marketing, and it’s highly engaging for audiences who want to connect with a brand on a personal level. Here’s where Instagram excels:

• Lifestyle, Fashion, and Beauty
  If your niche is all about visual appeal (think fashion, beauty, and interior design), Instagram is your playground. From curated feeds to Stories and Reels, Instagram is the perfect place to showcase your products, services, and aesthetic.

• Fitness and Wellness
  For personal trainers, wellness coaches, or nutritionists, Instagram is a fantastic platform to share your journey, motivate your audience, and offer value through tips, tutorials, and client transformations. Instagram’s visual format also makes it easy to connect with people on a personal level by sharing your own health and fitness journey.

• Behind-the-Scenes and Brand-Building

• Instagram is great for creating brand loyalty by giving your audience an inside look into your life or business. With Stories, you can share daily moments, run polls, or give sneak peeks of new products or projects. IG Reels are also perfect for showing quick tutorials or creative content.

Bonus Tip: Instagram is a fantastic tool for relationship-building. Through comments, DMs, and live videos, you can interact with your audience in real time, which helps build stronger connections.

How to Choose the Best Platform for Your Business 💡

Here’s a quick cheat sheet to help you decide:

• Choose YouTube if...
  You want to educate, dive deep into your topic, or share long-form content. Perfect for tutorials, reviews, and storytelling.

• Choose TikTok if...
  You’re in a fast-moving, trend-driven niche where creativity, entertainment, and short-form content thrive. Perfect for fashion, art, music, and viral challenges.

• Choose Instagram if...
  You’re building a lifestyle brand or visual-focused business, and you want to engage with your audience on a personal level. Perfect for fashion, fitness, beauty, and wellness brands.

Call to Action:
Which platform are you using, or which one are you thinking about diving into? Hit reply and let me know—I’d love to help you fine-tune your strategy!

The Best Software People Are Using Right Now 🚀

Keeping up with the latest software can give you a serious edge in your business. Whether you’re looking to boost productivity, improve marketing, or create stunning designs, there are some amazing tools out there that can take your work to the next level.

Here’s a roundup of the best software people are using right now across different industries. Ready to level up? Let’s dive in!

1. Notion – All-in-One Workspace for Productivity 📝

What it is: Notion is a powerful tool that combines note-taking, task management, databases, and collaboration into one seamless platform.
Why it’s awesome: You can use it for personal to-do lists, team collaboration, project management, and even building your knowledge base. Plus, it’s highly customizable!
Perfect for: Entrepreneurs, teams, or anyone who needs a flexible productivity tool.
Try it out: notion.so

2. Canva – Design Made Easy 🎨

What it is: Canva is a user-friendly graphic design tool that lets you create everything from social media graphics to presentations, posters, and even videos.
Why it’s awesome: With tons of pre-made templates and drag-and-drop functionality, Canva makes design accessible for non-designers. Plus, they’ve recently expanded into video editing!
Perfect for: Small businesses, marketers, and social media managers who need quick, polished designs.
Try it out: canva.com

3. Slack – Team Communication Simplified 💬

What it is: Slack is a real-time messaging app for teams that helps streamline communication and collaboration.
Why it’s awesome: It reduces the need for endless emails and meetings, allowing teams to communicate in channels, send files, and integrate with tons of other apps (like Google Drive and Zoom).
Perfect for: Teams of any size looking to improve internal communication and productivity.
Try it out: slack.com

4. ClickUp – The Ultimate Project Management Tool 🗂️

What it is: ClickUp is a comprehensive project management tool designed to help you plan, track, and manage all your work in one place.
Why it’s awesome: It’s packed with features like task lists, boards, timelines, and automation tools. Plus, it’s super customizable to fit any workflow.
Perfect for: Project managers, entrepreneurs, and anyone juggling multiple tasks or projects.
Try it out: clickup.com

5. Loom – Video Messaging for the Modern Workplace 🎥

What it is: Loom allows you to record quick videos of your screen, camera, or both, and share them instantly with your team.
Why it’s awesome: It’s a great way to communicate complex ideas quickly, especially for remote teams. Instead of writing long emails or scheduling meetings, you can record a short video message.
Perfect for: Remote teams, teachers, or anyone who needs to explain things visually.
Try it out: loom.com

6. Mailchimp – Email Marketing Made Simple 📧

What it is: Mailchimp is a popular email marketing platform that helps you create, send, and analyze email campaigns.
Why it’s awesome: It’s beginner-friendly and offers a drag-and-drop email editor, automation tools, and powerful analytics to track your results.
Perfect for: Small businesses and entrepreneurs looking to engage their audience through email marketing.
Try it out: mailchimp.com

7. Trello – Visual Task Management 📋

What it is: Trello is a visual project management tool that organizes your tasks into boards, lists, and cards.
Why it’s awesome: Its simple, drag-and-drop interface makes it easy to stay organized, manage deadlines, and track progress at a glance. Plus, it’s great for collaboration!
Perfect for: Individuals or teams looking for a straightforward way to manage projects visually.
Try it out: trello.com

8. Ahrefs – The Go-To SEO Tool 🌐

What it is: Ahrefs is one of the most comprehensive SEO tools on the market, offering keyword research, backlink analysis, and site auditing tools.
Why it’s awesome: It helps you improve your website’s search rankings by finding the right keywords, analyzing competitors, and fixing technical SEO issues.
Perfect for: Digital marketers, content creators, and anyone looking to boost their organic traffic.
Try it out: ahrefs.com

9. Shopify – The Best eCommerce Platform 🛒

What it is: Shopify is an eCommerce platform that lets you create your online store to sell products.
Why it’s awesome: It’s user-friendly, fully customizable, and has tons of integrations to help you manage everything from payments to inventory and marketing.
Perfect for: Entrepreneurs and businesses wanting to sell products or services online.
Try it out: shopify.com

10. Grammarly – Your Personal Writing Assistant ✍️

What it is: Grammarly is an AI-powered writing assistant that helps you catch grammar, spelling, and style mistakes as you write.
Why it’s awesome: It goes beyond simple spell-checking by offering suggestions for clarity, tone, and engagement—helping you write like a pro every time.
Perfect for: Writers, marketers, or anyone who writes emails, blogs, or reports regularly.
Try it out: grammarly.com

Call to Action:
What’s your favorite tool from this list, or are you using something else that’s a game-changer for your business? Hit reply and let me know—I’m always on the lookout for new software gems!

The Best Apps for Crushing Your Social Media Game 📱💥

Social media can feel like a whirlwind sometimes—there are always new trends, new platforms, and new things to keep up with. But with the right tools, managing your social media presence becomes so much easier (and way more fun!).

Here’s a roundup of the best apps for social media that’ll help you create, schedule, and analyze your content like a pro. Whether you're a solopreneur or managing multiple accounts, these apps are here to help you level up!

1. Buffer – Simple Social Media Scheduling ⏰

What it is: Buffer is a user-friendly social media scheduling tool that lets you queue up posts across all your platforms in advance.
Why it’s awesome: With its clean interface, you can easily schedule and manage posts on Instagram, Twitter, Facebook, LinkedIn, and Pinterest all in one place. It also has great analytics to track how well your content is performing.
Perfect for: Entrepreneurs, small business owners, and content creators looking for an easy way to schedule posts.
Try it out: buffer.com

2. Hootsuite – Manage All Your Accounts in One Place 🖥️

What it is: Hootsuite is a social media management platform that helps you schedule posts, manage multiple accounts, and track performance metrics.
Why it’s awesome: It’s perfect for larger teams or anyone managing multiple platforms. You can monitor your social feeds, respond to comments, and collaborate with team members, all from one dashboard.
Perfect for: Agencies, businesses, or teams with multiple social media accounts.
Try it out: hootsuite.com

3. Canva – Create Stunning Social Media Graphics 🎨

What it is: Canva is a graphic design tool that lets you create beautiful social media images, stories, and even videos with ease.
Why it’s awesome: It has tons of templates sized specifically for different social media platforms (Instagram posts, Facebook banners, YouTube thumbnails, etc.). Even if you’re not a designer, Canva’s drag-and-drop editor makes it simple to create eye-catching graphics.
Perfect for: Content creators, social media managers, and entrepreneurs who want professional-looking visuals.
Try it out: canva.com

4. Later – The Ultimate Instagram Planner 📅

What it is: Later is a visual Instagram planning and scheduling tool that lets you organize your feed, schedule posts, and track analytics.
Why it’s awesome: Later’s drag-and-drop feature makes it easy to plan the perfect Instagram feed. It also supports Instagram Stories scheduling and provides insights to optimize your posting times.
Perfect for: Instagram influencers, businesses, and brands focused heavily on Instagram.
Try it out: later.com

5. Sprout Social – Advanced Social Media Analytics 📊

What it is: Sprout Social is a comprehensive social media management platform with robust analytics and social listening tools.
Why it’s awesome: If you’re serious about tracking performance and engagement, Sprout Social offers detailed reporting and insights. It also helps you track conversations and trends in real time so you can stay ahead of the curve.
Perfect for: Medium to large businesses, agencies, or anyone who relies on data-driven decisions for their social media strategy.
Try it out: sproutsocial.com

6. InShot – Quick & Easy Video Editing 🎥

What it is: InShot is a mobile video editing app that lets you trim, cut, and add effects to videos right from your phone.
Why it’s awesome: It’s super easy to use and perfect for creating TikToks, Instagram Reels, or YouTube Shorts. You can add music, text, filters, and more in just a few taps!
Perfect for: Content creators who need to edit videos on the go.
Try it out: inshot.com

7. Unfold – Create Beautiful Instagram Stories 🖼️

What it is: Unfold is a storytelling app that helps you create stunning Instagram Stories with elegant templates and custom fonts.
Why it’s awesome: With its minimalist design and customizable templates, you can make your Stories look polished and professional without spending hours on design.
Perfect for: Influencers, brands, or anyone who wants to take their Instagram Stories to the next level.
Try it out: unfold.com

8. Planoly – Instagram Feed Planner & Scheduler 🖼️

What it is: Planoly is another fantastic visual planner for Instagram. It allows you to schedule posts, plan your feed, and get insights on how to grow your audience.
Why it’s awesome: It’s super easy to use, with a drag-and-drop grid that lets you plan out your posts for a cohesive feed aesthetic. You can also auto-schedule posts directly to Instagram.
Perfect for: Instagram influencers, eCommerce brands, and creatives looking for a visually appealing feed.
Try it out: planoly.com

9. BuzzSumo – Discover Trending Content 🔥

What it is: BuzzSumo is a content research tool that helps you discover trending topics and see what content is performing well on social media.
Why it’s awesome: It’s great for finding content ideas, identifying influencers, and tracking what’s resonating with your audience in real time.
Perfect for: Marketers, content creators, and social media managers looking for data-driven content strategies.
Try it out: buzzsumo.com

10. TikTok – Where Trends Are Born 🎶

What it is: TikTok is a short-form video platform where users can create, share, and discover content.
Why it’s awesome: TikTok’s algorithm is incredible at discovering new content, which makes it one of the best platforms for going viral. It’s the perfect place to experiment with creative ideas, engage with trends, and reach a huge, diverse audience.
Perfect for: Creators, brands, and businesses looking to grow fast and tap into current trends.
Try it out: tiktok.com

Call to Action:
Which app are you most excited to try out? Or do you have a social media tool you swear by? Hit reply and let me know—I’d love to hear your favorites!