#31

Got Noticed.

June 17, 2025

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

Top 4 Certifications That Open Doors to Remote Jobs in 2025

Dreaming of working from anywhere? Remote work is more attainable than ever, whether you're breaking into tech, marketing, project management, or support. But in 2025, competition is fierce. The secret weapon? The right certification.

These four in-demand certifications don’t just look great on LinkedIn—they teach practical, job-ready skills that employers trust.

✅ 1. Google Digital Marketing & E-commerce Certificate

Best For: Beginners breaking into digital marketing or e-commerce
Why It’s Hot: This Google-backed certificate (available on Coursera) covers SEO, email marketing, analytics, and selling products online. No degree or prior experience required!

What You’ll Learn:

  • Marketing fundamentals

  • How to run Google Ads and measure results

  • Customer journeys in e-commerce

Remote Job Titles:

  • Digital Marketing Assistant

  • Social Media Coordinator

  • E-commerce Specialist

👉 Bonus: Employers actively search Coursera profiles for graduates.

✅ 2. CompTIA A+ Certification

Best For: IT support and entry-level tech roles
Why It’s Hot: Tech support is a gateway to remote IT work. CompTIA A+ proves you can troubleshoot hardware, software, and networks—perfect for Help Desk and Remote Support roles.

What You’ll Learn:

  • Diagnosing and solving technical issues

  • Security best practices

  • Remote troubleshooting skills

Remote Job Titles:

  • Technical Support Specialist

  • Remote Help Desk Analyst

  • Desktop Support Technician

👉 Pro Tip: Pair this with experience from a platform like TryHackMe or freeCodeCamp to level up fast.

✅ 3. Project Management Professional (PMP®)

Best For: Experienced professionals leading remote teams
Why It’s Hot: PMP is the gold standard for project managers. In today’s distributed workplaces, companies want leaders who manage deliverables across time zones.

What You’ll Learn:

  • Agile and hybrid project methodologies

  • Team leadership and resource management

  • Budgeting, scheduling, and risk analysis

Remote Job Titles:

  • Remote Project Manager

  • Program Coordinator

  • Scrum Master (with Agile knowledge)

👉 Pro Tip: If you’re new to the field, start with CAPM® (Certified Associate in Project Management) before working up to PMP.

✅ 4. HubSpot Content Marketing Certification

Best For: Aspiring content writers, bloggers, and inbound marketers
Why It’s Hot: This free certification teaches how to create content that attracts, engages, and converts—core skills for remote marketing roles in 2025.

What You’ll Learn:

  • Building a content strategy

  • SEO for blogs and articles

  • Repurposing and promotion techniques

Remote Job Titles:

  • Content Marketing Specialist

  • Blog Writer

  • SEO Copywriter

👉 Bonus: HubSpot Academy has multiple free certs in email marketing, social media, and CRM.

Final Thoughts: Credentials That Count

Remote employers want self-starters who are skilled, certified, and ready to contribute. Whether you're pivoting careers or enhancing your current toolkit, these certifications prove you’ve got what it takes to thrive from anywhere.

📌 Pro Tip: Add completed certifications to your LinkedIn profile and resume immediately—and don’t forget to display digital badges on your portfolio or website!

Crush Your Campaigns: Top Digital Advertising Hacks This Week

Ready to level up your ad game? This week’s top digital advertising hacks are all about squeezing better ROI from your budget, without burning cash on guesswork.

✅ This Week’s Winning Hacks:

  1. Use Micro-Video Ads on Meta
    Attention spans are short. Test 6-second, captioned videos on Facebook & Instagram Stories—they often outperform longer content in both CPM and CTR.

  2. Switch to Keyword Themes in Google Ads
    Ditch exact match obsession. Google’s AI now rewards broader themes with better visibility. Think: “affordable skincare” instead of “cheap face cream.”

  3. Run A/B Headlines on LinkedIn Ads
    Professionals scroll fast—test emotional (“Grow Your Business Now”) vs. analytical (“Optimize Your Revenue Funnel”) copy to see what clicks.

🔁 Pro Tip: Set up a weekly ad sprint—test 3 variations, kill the lowest performer after 72 hours, and reinvest in the top ad.

🚀 Make these micro-changes and watch your campaigns crush it!

 Clicks & Conversions: Winning Strategies for Every Funnel Stage

 

Marketing without a funnel is like fishing without bait—you might get lucky, but it’s far from scalable. Here’s how to optimize every stage from first click to final sale.

🔍 Top of Funnel (Awareness)

  • Use Reels, Shorts & TikTok to build brand recognition fast.

  • Focus on educational or entertaining content, not hard selling.

  • Drive traffic to a resource hub or freebie opt-in page.

🧠 Middle of Funnel (Consideration)

  • Email nurturing is your best friend. Use lead magnets, automated drips, and value-packed content to build trust.

  • Retarget site visitors with testimonials and case studies.

💰 Bottom of Funnel (Conversion)

  • Simplify your checkout process (3 clicks max).

  • Add urgency with countdown timers or expiring bonuses.

  • Use live chat or chatbots to answer objections instantly.

🎯 Pro Tip: Map your content and ads to each funnel stage—then measure where people drop off and refine from there.

Funnels aren’t magic—they’re systems. And the more you optimize, the more you convert.

 The Digital Growth Double Play: Ad Spend + Funnel Flow

Want bigger wins from your budget? Don’t just run better ads—build a better funnel. Pairing ad strategy with funnel flow is the ultimate growth combo in 2025.

⚡ Step 1: Align Your Creative With Funnel Intent

  • Top of funnel = hook & curiosity

  • Middle of funnel = value & clarity

  • Bottom of funnel = proof & urgency

📉 Step 2: Cut the “Dead Zones”

  • Use heatmaps and analytics to spot drop-offs.

  • Fix slow page loads, vague CTAs, and buried value props.

🧪 Step 3: Test Small, Scale Fast

  • Launch $100 ad experiments to test headline angles, then scale what works to $500+.

  • Measure not just clicks, but funnel flow: Are users moving or bouncing?

📌 Pro Tip: Combine Meta Ads + landing page split testing + email retargeting for a full-stack performance setup.

When your funnel is frictionless and your ads are on-point, growth isn’t guesswork—it’s a formula.

Email Marketing Magic: Boost Open Rates with These Tips

Struggling to get your emails opened? You’re not alone. Inboxes are busier than ever—but here’s the good news: with the right strategy, you can cut through the noise and dramatically improve your open rates.

Let’s break down the email marketing magic you need to stand out in 2025.

🔑 1. Master the Subject Line Game

Your subject line is your first—and often only—chance to grab attention. Keep it short, curiosity-driven, and benefit-focused.

✅ Top-performing subject line styles:

  • 🔥 Use urgency: "Last Chance: 50% Off Ends Tonight"

  • 🤫 Tease curiosity: "You’ll never guess what happened…"

  • 💡 Deliver value: "3 Tools That Doubled My Productivity"

🧪 Pro Tip: A/B test subject lines regularly. Small word swaps can lead to big wins.

👀 2. Nail the Preview Text

Preview text is the second hook—don’t waste it. Expand on your subject line, tease the benefit, or add personalization.

Example:
Subject: “Need clients?”
Preview text: “Here are 3 free strategies you can use today…”

🧬 3. Segment and Personalize

One-size-fits-all is over. Segment your list by behavior, interests, or past purchases. Then personalize your emails with:

  • First name

  • Location

  • Recent activity or preferences

📈 Emails with personalized subject lines can boost open rates by 26% or more.

🕒 4. Send at the Right Time

Timing matters. While there’s no universal best time, here’s what trends show in 2025:

  • B2B: Weekdays between 10AM–2PM

  • B2C: Evenings and weekends (especially Sunday afternoons)

🧠 Use your email platform’s analytics to find your audience’s sweet spot.

🧼 5. Clean Your List Regularly

A bloated list full of inactive subscribers drags down your open rates.
Scrub it every 60–90 days. Send a re-engagement campaign, and remove cold leads who don’t open after multiple attempts.

🧽 Less = More when it comes to deliverability.

🎯 6. Deliver Real Value

Want people to look forward to your emails? Don’t just sell—educate, inspire, or entertain.

💥 Best value-packed formats:

  • Quick tips & tutorials

  • Curated industry news

  • Free resources or tools

  • Personal stories & insights

📌 Final Thought: Your Email List Is Gold

Your email list is one of the only digital assets you truly own. Treat it with care, show up consistently, and always aim to serve, not just sell.

Boosting your open rate isn’t about magic words—it’s about relevance, timing, and a deep understanding of your audience.

✨ Want to turn your emails into a revenue machine? Start by mastering the open.